About the show

Less lip. More ship.

Plenty of people talk about building. This show is for the ones who did it, and can show you.

Each conversation starts with a live demo of something the guest actually built: an agent, a workflow, a tool, an experiment. Then we talk about what it does, what took work, what broke, and what they learned.

You don’t need a big following. You need a working project and a clear story. Demos use safe test data, and recording and publication permissions are handled separately from booking.

The host

Tony Simons is the founder of AIowa LLC. See his bio and X profile.

Separate from consulting

Tony also runs Hermes Launch Lab, a paid consulting service. The show is separate: applying to be a guest is not a consulting inquiry, and appearing on the show does not require buying anything.